Client:
Home Ales

Discipline:
Identity


Project Overview: 
Home Ales is a start-up home brewery
making a small but refined range of beers.


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Client:
Reid Photography

Discipline:
Identity/web


Project Overview: 
Reid Photography are a husband & wife team, specialising in premium wedding photography. Having steadily gained a reputation for a discrete, high quality experience they recognised the need to reflect these attributes through their identity.

A sophisticated and subtle logo marque is paired with contemporary yet restrained typography, to create a reassuring brand presence that enhances the photography rather than overshadowing it.


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Client:
Play Collective

Discipline:
Identity/web


Project Overview: 
Play Collective required an identity which
could evolve and adapt as well as they do.
The result is an interactive identity that is
in constant flux, and able to represent all aspects of the organisation in a straight-forward manner.


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Client:
Saleslearn.com

Discipline:
Identity/web/mobile


Project Overview: 
Brand identity for a start-up company. Saleslearn.com provides a service which allows sales teams to test and analyse their staff performance and highlight areas that require attention.

The identity aims to present content in a professional, yet informal manner to encourage participation and enjoyment
from it’s users. Clarity of message and progressive thinking were key factors in
an industry often awash with jargon.


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Client:
Mugle

Discipline:
Identity/mobile


Project Overview: 
A networking app, designed to bring like minded musicians together without the need for countless (and often fruitless) meetings.

The identity and app are based on the premise of taking the leg work out of meeting potential band members, by creating an intuitive and engaging user experience.


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Client:
The Local

Discipline:
Identity/mobile


Project Overview: 
The Local is a pub finder app which is designed to give the user everything they need to find the perfect watering hole.

The identity reflects the graphic style used across the app, and hints at the open door of the users chosen venue.


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Client:
McCrow

Discipline:
Identity/website


Project Overview: 
McCrow is a contemporary artist, creating work that aims to inform, as well as engage.

Through the use of utilitarian typography juxtaposed with a bright colour palette, the identity enhances the experience, without detracting from the art itself.


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Client:
MP3 (personal project)

Discipline:
Mobile/digital


Project Overview: 
A personal project, which set out to create an alternative to the iTunes music player.

Focusing on strong graphics and intuitive
controls, the concept was to create an MP3
player that was not only more visually
pleasing, but that also provided a richer
user experience.


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Client:
The Creative Arch

Discipline:
Identity/website/guidelines/illustration


Project Overview: 
The Creative Arch is a collaborative agency working across a variety of disciplines.
The identity, for an organisation which takes in everything from graphic design to back end tech support, had to be adaptable yet grounded. This was acheived through a simple yet striking logo, which didn't instantly tie itself to any particular discipline.

The logo and bespoke typeface became a versatile basis from which to build a wide variety of visual assets.


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Client:
SPLASH: The Ecology Center

Discipline:
Installation/Exhibition


Project Overview: 
This year long installation opened at The Ecology Center in San Juan Capistrano, CA. Working with Hurley and The Ecology Center,
we designed an engaging exhibition to highlight the water footprint of the average US household and demonstrated easy
ways to reduce it.

Aimed at a younger audience, large, interactive objects were preferred to long,
dry chunks of text.

In 2011, this exhibition was awarded gold in the IDEA International Design Awards.


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Client:
Wild Bunch Films

Discipline:
Print/brochure design


Project Overview: 
In may 2011, I was invited to work with London based design studio, La Boca on a catalogue for the 2011 Cannes Film Festival.
The catalogue contained all the films represented by Wild Bunch Films and acted as both a guide to those at the festival and also as a buyers guide for potential studios.


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Client:
The Cheese & Wine Company

Discipline:
Identity/pitch


Project Overview: 
Identity pitch for a local deicatessen who specialise in Cheese and wine.

The premise behind the identity, was to reflect both the bold passion of the owners, as well as the heritage in trade and subtle craft of the local producers.


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Client:
GAP Flagship store, Milan

Discipline:
Art direction


Project Overview: 
Whilst at YCN, I was lucky enough to work on an ambitious project for Gap and Fedrigoni Paper. Working with a team of highly skilled image makers, we created an imaginary world known as Gap City.

The installation was at the Milan flagship store as part of the Milan Furniture Fair.


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Client:
The Creative Arch

Discipline:
Typography


Project Overview: 
As part of the ongoing brand identity for
The Creative Arch, I created the bespoke font, Arch Regular. Taking inspiration from slab serif fonts such as Rockwell, the typeface is primarily used as a display font.

The curve of the bowls reflect the company studio, based in a railway arch under Waterloo station. This shape is present across the identity, helping create a subtle consistency throughout.


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Client:
Personal project

Discipline:
Print/layout


Project Overview: 
A biographical photo journal of a stay in New York in Feburary/March 2010. The book combines found essays written about the
city that spoke to me during my stay.

Taking its title from the subway number I rode to work every day, the concept developed to a point where it seemed only right to extend the iconic subway theme across all typography.



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Client:
UNESCO

Discipline:
Exhibition


Project Overview: 
An installation in the lobby of the UN headquarters in NYC, this exhibition presents key facts and figures about Education and the Millenium
Development Goals.

Seven giant books populate the space on a vibrant pink grid that connects the dots between investment in education and its impact on human development.


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Client:
Unlimited Africa

Discipline:
Identity


Project Overview: 
Brand identity for start up non profit organisation Unlimited Africa. The organisation deals with other businesses to gain investment in specific projects in Africa, rather than asking for donations.

As such, the identity had to hold weight with established companies without seeming unapproachable to the general public.


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Client:
Mount Sinai Adolescent Health Center

Discipline:
Print


Project Overview: 
Harlem based Health Centre, Mount Sinai needed printed material to prepare for their annual Spring Gala fundraiser. The event invites young professionals from around Manhattan to enjoy a night of drinks and dancing in an effort to encourage donations.


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Client:
Matt Nunn Designs

Discipline:
Identity/website


Project Overview: 
Matt Nunn is a designer/carpenter based in Brighton, East Sussex. He wanted an identity that encapsulated both sides of his work. Whilst keen to show his creativity, it was important that clients knew his roots and training lay in high quality, hand crafted and bespoke furniture and woodwork.


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Client:
University of Brighton

Discipline:
Print


Project Overview: 
A pitch for the 2009 University of Brighton Photography degree catalogue. Ordering the photography by colour, rather than by artist, the piece sets out to be more than simply a directory of students. Within each section of colour is a poem relating to both the work and colour used in that section.

The result is a tangible object that becomes more than just a catalogue as the poetry interacts with the photos to create a variety of ambience, reflected in the colour.


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Client:
Personal project

Discipline:
Typography


Project Overview: 
Display font designed under the premise 'simplicity is beauty'. Each character is reduced to its simplest possible form without going so far as to lose legibility.

The letters are made entirely out of geometric shapes to give the little information there is some synergy.


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